Market assessment and entry feasibility, go-to-market and market development

A market assessment study, analysing the attractiveness of entering a new market, such as a new geography or sector.

The market study includes market size and growth rates, competitive analysis, regulatory frameworks, risk assessment, etc., and an assessment on whether entering and investing in this new market is a viable business proposition and can be justified to the stakeholders that need to sign off on the decision.

Project examples of 'market assessment and feasibility, go-to-market and market development strategy'

Request: Assess the opportunity of opening an office in a continental European location to service existing clients and to win new clients.
Output: An analysis of the feasibility of opening a new office in that location, including reviewing the corporate activity and business landscape, current client opportunities, business development opportunity, regulatory framework, etc.
Client impact: Used by the company’s Board to decide whether to open an office in that location.

Request: Gain an understanding of the opportunity to target the private equity market.
Output: A market entry and business development strategy to target the private equity sector.
Result: Several target companies being successfully converted into clients.