Critical issue and thematic research
Critical issue and thematic research can give insight into a number of subjects, including
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social themes and issues,
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sustainability and climate change,
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macro-economic developments, etc.
This research can be used to gain a deeper understanding of a company’s stance in relation to an issue or a topic.
Examples of critical issue and thematic research projects
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Request: Gain an understanding of the various positions of US alcoholic beverage companies on LGBTQ+ issues.
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Output: A review of the positions of the leading US alcoholic beverage companies on LGBTQ+ issues.
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Client impact: Prepared for a major US beer producer who wanted to benchmark its LGBTQ+ positioning versus the competition.
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Request: Understand the National Living Wage requirements and the impact on retailers.
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Output: An analysis of the impact of the introduction of the National Living Wage on UK retailers.
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Client impact: The output was used by the client to structure its communication in relation to adopting the National Living Wage.